How to Immigrate to Australia as a Marketing Specialist

Every business is incomplete and unsuccessful without marketing. It cannot succeed in this competitive world where everything is advertised from top to toe. In order to flourish the digital dependence, companies just require a Marketing Specialist who designs, implements and oversees strategies to promote a company’s products and services, driving brand visibility, customer engagement and sales. 

Marketing Specialists bridge the gap between business and customer, and it has become a most sought-after profession in Australia as they play a key role in helping businesses grow, compete, and connect with customers in both domestic and international markets. 

So, if you are a Marketing Specialist and want to reside in Australia and settle as an Australian permanent resident, then let us guide you through how you can immigrate to Australia as a Marketing Specialist. 

Who is a Marketing Specialist?

Marketing Specialist (ANZSCO Code- 225113) is a technical professional who develops and coordinates advertising strategies and campaigns, determines the market for new goods and services, and identifies and develops market opportunities for new and existing goods and services. Their job description also includes market research to understand consumer behavior and trends, then use these insights to create and execute campaigns across various channels, such as digital media, social media, email, and content marketing.

 Tasks and Duties of Marketing Specialist

A Marketing Specialist has a set of duties which if he performs can take his organisation to another level in this competitive world. His tasks and duties are concluded as: 

❖  Planning, developing and organising advertising policies and campaigns to support sales objectives

❖  Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services

❖  Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints

❖  Analysing data regarding consumer patterns and preferences

❖  Interpreting and predicting current and future consumer trends

❖  Researching potential demand and market characteristics for new goods and services, and collecting and analysing data and other statistical information

❖  Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs

❖  Commissioning and undertaking market research to identify market opportunities for new and existing goods and services

❖  Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

 Visa pathways for Marketing Specialists

Immigrating to Australia as a Marketing Specialist is not so difficult, one just needs to understand the visa pathways available to candidates. So, if you want to immigrate to Australia as a Marketing Specialist, then choose the correct visa pathway. The pathways are:

 1.  Skilled Nominated Visa (Subclass 190)

Subclass 190, allows skilled professionals only when they have been priorly nominated by the Australian state or territory such as Victoria, Western Australia, and New South Wales.

 2.  Skilled Work Regional (Provision) Visa (Subclass 491)

Subclass 491, allows skilled professionals only when they are being nominated by the regional states of Australia. 

Average Salaries Drawn by Marketing Specialists in Australia

 Over the past few years, there has been an increase in the demand of marketing specialists in Australia, making this profession into the list of some of the highest paying job profiles in Australia. So, a Marketing Specialist will earn a significant amount of money through his career as:

How to Immigrate to Australia as a Marketing Specialist

 Marketing specialists in Australia has become one of the most-sought after profession in Australia, and if you want to reside in Australia as a marketing specialist, then you can follow these simple steps:

 1.  Check Eligibility

The first step a marketing specialist has to make while processing is to check the eligibility required for the application. The eligibility factors are:

❖  65 points:

●    Age

●    Work experience

●    Educational qualifications

●    English language proficiency test score (IELTS, PTE, TOEFL)

❖   Selected occupation to be listed on the Australia Skilled Occupation List with a valid ANZSCO Code

 2.  Skill Assessment from Skillset

The following step in this process is applying for a skill assessment done by the authorised skill assessment authority. A marketing specialist needs to submit all the educational credentials to VETASSESS (Vocational Education and Training Assessing Services). Along with educational credentials, there is a subsequent list of documents that has to be listed such as:

➔ Valid passport

➔ Employer reference letter

➔ Work experience letter

➔ Bank statement (3-6 months)

 3.  Apply ROI

The next step under this process is the application of ROI. Applicants applying under Subclass 190 and Subclass 491 are required to register ROI (Registration of Interest), stating candidates' desire for specific state nomination such as to Queensland, New South Wales, Victoria, and other states of Australia.

 4.  Register EOI

After submitting educational credentials and registering ROIs, candidates have to lodge an EOI (Expression of interest), stating the applicant's purpose behind immigration and duration of stay.

 5.  Receive ITA

The next step in the course of application is to receive an Invitation To Apply (ITA). By ITA, the Australian Government allows the applicants to start submitting their documents.

 With technological advancements, Australia is in dire need of skilled professionals who can flourish their business by combining market research, digital tools, and creative strategies to design campaigns that attract and retain customers. With Australia’s competitive market and growing digital landscape, marketing specialists are in high demand across industries like retail, technology, education, and tourism